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Executive Director's
Message
STJS Executive Director
Vivian Abraham
STJS Exec. Director Vivian Abraham
from the Dec. 2011 "And All That Jazz"
Does it seem like the entire year of 2011 lasted only two weeks? It sure seems like that to me. Lots of memories, most of them good.
This time of year is traditionally a time to be thankful for the blessings in our lives and—for me—a time to be especially thankful for the support and encouragement I have received from so many of you. It would require pages and pages to name everyone, but you know who you are, and I certainly do. I want to give a special nod to the following friends because they have given so much of their time to help out here in our understaffed office: Nancy Williams, Sue Hackett, Kathy Grimes, Joanne Gannon and Janie Graves. THEN Kathy & Dave Becker, who are always “there” for anyone who needs them. THEN mine and everyone’s favorite Board President, Tom Duff (warehouse locator extraordinaire and all around good guy). John, Jennifer and I truly appreciate you all.
You will be happy to hear that pre-sales for next year’s Festival are doing well. That is always a very good sign. We have received several phone calls from excited fans of the New Black Eagle Jazz Band. Yes, they will be here next year. Check our website when you have a chance. You will be pleasantly surprised with the line up so far. There is more to come.
BAND SPONSORS: For those who have asked about sponsoring a band: Yes, you absolutely can. I am always amazed at the number of people who are surprised to learn that we pay all expenses for all of the bands: travel, housing and, of course, gig pay. Entertainment expense is a huge number in our budget. We have been somewhat lax in offering members and fans that sponsorship opportunity. Fans have paid $1500 to sponsor and help offset the cost of their favorite band, and it really did help. Think about it: Are you in a position to help offset the cost of your favorite band? Your name will appear in the festival’s printed program along with your chosen band’s bio and picture. Just so you know, some of the other festivals only bring in bands that are 100% sponsored by their fans.
Please keep us in mind as you look for year-end tax deductions. Your donation to any of our organization’s programs is 100% tax deductible. I want to wish you a wonderful Holiday season filled with all of the magic this season brings.
Till then.
STJS Exec. Director Vivian Abraham
from the Nov. 2011 "And All That Jazz"
It just struck me that we are entering into the season of “Peace on Earth, and Good Will...” and a warm-and-fuzzy time in general. I was prepared to jump on my soap box to preach facts to the rumor mongers who are dispensing inaccurate information—AGAIN—but I decided in light of the upcoming season, I would simply request that they either get their facts straight before speaking, or please cool it and zip it. Thank you.
Now to clarify...
Fellow members: No, the City of Sacramento has not taken over our major fundraiser, the Sacramento Music Festival. We do have a valuable relationship with many divisions of the City. Since day one, they have been—and will continue to be—our strong supporters and partners.
To further clarify...
While the festival offers a variety of music styles (primarily jazz), STJS as an organization is committed to its mission of promoting and preserving traditional jazz through: 1) Trad. Jazz Camps in the summer; 2) the Trad. Jazz Youth Band Festival in Feb.; 3) TNT—The New Traditionalists, our STJS-sponsored youth band; 4) annual Music Lesson Awards to pay for traditional jazz education by private instructors; 5) traditional jazz mentoring (for musicians of all ages) in the Tailgate Room at the monthly Jazz Sunday events; and 6) presentation of outstanding guest artists, plus numerous traditional jazz and swing bands in 3 different rooms, from noon to 5pm, at the monthly Jazz Sunday events. Our recent guest, Doug Finke, spoke to our Main Stage audience with high praise for STJS and the great thing we have going here for jazz.
I am always encouraging our members to attend our monthly board meetings. Even if you were to attend only a few meetings per year, it is an excellent way to participate, stay informed, and learn about all STJS activities firsthand—from jazz education to festival planning.
Our office is a hub of activity these days. All of the pre-planning for our major event occurs during the last quarter of each year, on into the spring. In the midst of all the activity, we managed to move out of our old warehouse and into a smaller, much more economical location. We usually do not give mention to businesses unless they are sponsors or partners, but I would be remiss if I did not mention the tremendous job that A Better Moving Co. did for us. It was a HUGE project, and they handled it in a very professional and organized manner. Their employees were incredibly efficient and pleasant to work with. Kudos also to Tom Duff, Dennis Grimes and Ron Swehla. Even Jennifer, our bookkeeper, helped out. It really was a gigantic endeavor, and I love how some of our people just get it done. Tom Duff deserves a special “hats off” and appreciation for a job well done. Thank you!
Many meetings have been scheduled and are coming up soon, so I hope to have much to report to you next month. We have some great surprises in store for trad jazz fans this year, so call the office now for your Early Bird Discount tickets and be automatically entered into our prize drawing to win 4 days in a luxury suite at the Holiday Inn during the festival.
Till then.
STJS Exec. Director Vivian Abraham
from the Oct. 2011 "And All That Jazz"
September has come and gone in a whirlwind of activity. Meetings, meetings, and more meetings has been the norm.
I am pretty sure that you have all heard by now that we have changed the name of our major fundraising event, the Sacramento Music Festival. I am also pretty sure you have all heard some of the same comments I have heard. There have been many negative comments, but I am happy to say there have been many more positive comments. The one constant question is, “Why?” The answer to why is that it is time for our name to reflect how the event has evolved over the years into a festival featuring many more musical styles than just jazz. We actually have been a Music Festival for many years but have failed in our efforts to get this word out. We are making a sincere effort to broaden the appeal of the four-day event by shifting some of the focus to other popular forms of American music such as blues, rock ‘n’ roll, Country, rhythm & blues and zydeco.
It is so important that you, our loyal members, know that the sounds of our wonderful traditional jazz will not go away. In the near future, you will be receiving our first mailing of a 2012 promotional piece, and I am sure you will be delighted with the trad bands you will be enjoying next year—and yes, we have invited Uptown Lowdown, RSJO, Night Blooming Jazzmen, among others you’ve requested.
We gained several additions to our “team” in September. Bob Williams is the new TNT Director, John Cocuzzi is on board as Talent Coordinator for the Sacramento Music Festival, and Valerie Weinberg will be working on marketing and sponsorship development.
We have some very busy months ahead of us, but I feel very confident that with our new team in place, and with the continuing support of our Board, we are ready to move forward and produce a record-setting Festival next year. It will be our 39th year, and already there is much excitment whenever we think ahead to 2013 and our big 40th!!
Till next time.
Mark your calendars:
May 25–28, 2012 — Memorial Day Weekend
STJS Exec. Director Vivian Abraham
from the Sept. 2011 "And All That Jazz"
“The only constant is change,” professed a wise Greek Philosopher eons ago. How right on he was! When I started to write this note to you, I was reminded again how fortunate I have been to work for and with all of our previous Dirctors: Bill Borcher, Roger Krum, Jill Harper, Gene Berthelsen and Greg Willett, every one of them unique and inspirational. They wore many “hats,” as have I over the last 28 or so years. No one knows better than I how dedicated they were to our remarkable organization.
It is because of their dedication and tireless efforts that our Society has flourished for 43 years, creating very successful youth programs, providing a forum for our local musicians to share their talents with us, and of course, producing one of Sacramento’s premier events, the Sacramento Jazz Festival & Jubilee, for 38 consecutive and successful years.
Our Board has appointed me to continue the tradition as Executive Director on an interim basis (or perhaps even longer—we shall see what the fates have in store). Most of you know that I am not stepping into the BIG SHOES as a novice. I served on the Board of Directors for fourteen years: as Secretary, Treasurer and President, respectively. I have also had the privilege of working in several Festival volunteer management positions, and garnered an extensive knowledge of how our major event (the Jazz Festival & Jubilee) is produced.
I welcome your comments and encourage you all to attend our Board meetings to see our governing body at work. I work for the Board, and you have elected the Board to represent the membership and each one of you personally. Get involved; it’s fun and rewarding. We are always looking for good candidates to serve on committees or help with our fundraising efforts, or run for a seat on the Board, etc.
A strong and committed membership is key to the continued success of any organization, and we have been so fortunate to have so many longtime members and supporters; other Arts organizations in our area have not been as fortunate. One of my goals is to reach out to our 2000 or so Festival volunteers who are not members, and strongly encourage them to become members. At one time, our membership was almost 5000 strong. We need to get back to those days.
There are some very exciting plans in the works for upcoming fundraisers, etc. I will look forward to bringing you the latest news every month. Strong and committed is good; well informeed is essential. Till next time then.
Mark your calendars for next year’s Festival:
May 25–28, 2012
Memorial Day Weekend
Read Aug. 23 Press Release
STJS Executive Director
STJS Exec. Director Greg Willett
from the August 2011 "And All That Jazz"
Some words are more difficult to write than others, and this month’s column is one of those more difficult situations. It is with mixed emotions that I inform you of my decision to step aside as Executive Director of the Sacramento Traditional Jazz Society. Without question, this has been one of the most challenging, exciting, and rewarding years of my professional life. It has been a great honor to hold the title of Executive Director of this wonderful organization. I’ve had the opportunity to work with wonderfully committed and talented people, all united with a common goal and passion. It is purely for personal reasons that I must make this choice. I have every confidence that STJS will continue to be a powerful and successful organization in the community. I look forward to continuing my affiliation with STJS in a volunteer position.
I strongly believe in the mission of STJS. We must continue in our efforts to educate our community about the power and beauty of this music we call jazz. We must always be moving forward with our Jazz Festival & Jubilee. We must keep the music alive for future generations, and it’s through vehicles like the Jazz Festival & Jubilee, and Jazz Sundays, that we’ll be able to do so.
I’m so appreciative of the great people that make up this organization. As a native Sacramentan, I’ve watched the organization go through many changes; despite the successes, setbacks, and challenges, STJS thrives. One need only look to the new generation of great jazz musicians and fans to know that STJS makes a difference in the community. I’ve been around long enough to have watched young children take up an instrument and later go on to become professional musicians and educators. To me, it’s proof that what we do matters. The next time you see and hear great young musicians, take pride, and know that STJS will continue to make a needed difference in our community.
As most folks know, arts-related non-profits throughout the country face several challenges in today’s economy. STJS is no different. As I leave my position, I simply request that each member of the organization ask themselves, “What more can I do?” Every small monetary contribution helps. Every extra hour of volunteer time furthers the mission of the organization. Every new person you introduce to STJS strengthens our community.
Thanks to everyone who makes the commitment. It’s a labor of love, to be sure, but well worth the effort so that Jazz music lives on. And thanks to everyone for the support you’ve given me. Please accept my best wishes for continued success.
STJS Exec. Director Greg Willett
from the July 2011 "And All That Jazz"
This year’s Sacramento Jazz Festival & Jubilee is now behind us. It’s time for reflection, wrap-ups, and (while thoughts are still fresh in our mind) putting pen to paper about what we can do to make things even better in 2012. We welcome input from everyone. As you can imagine, I’ve heard from many event attendees about what they enjoyed, and what suggestions they might have for improvement. Please know that every suggestion is important, and while planning for future events, we’ll consider all input. Feel free to e-mail us directly at info@sacjazz.com, drop a note to the office, or give us a call. Several suggestions have already come to the office. Thank you to the folks who have already offered their great ideas.
From the Opening Parade to the Closing Ceremony, it’s very clear that this great event belongs to the Sacramento Traditional Jazz Society. In the opening moments of the parade, we had a chance to wave goodbye to our dear friend, musician and former Executive Director, Gene Berthelsen. At closing, we had an opportunity to recognize our own Bob Ringwald as Emperor for the 2012 event. It’s only been through the tireless efforts of folks like these that we still have the event. It never ceases to amaze me that every year over 2000 people—some coming from across the country—volunteer their time and energy to make the Sacramento Jazz Festival & Jubilee happen. A small staff works on the event for the better part of a year, but it could not happen without the support and efforts of every single volunteer. Thanks to everyone! Let’s pause and appreciate a job well done, for we start work on the 2012 event almost immediately.
Speaking of on-going efforts, be sure to visit our websites often. Both sacjazz.com and sacjazz.org offer amazing amounts of club and Festival information. Take a look at the STJS site (sacjazz.org) where you’ll find an updated schedule of our Jazz in the Park free concert series. We’ve once again teamed up with the City of Sacramento to bring great music to several local parks. This year features a wide selection of musical offerings, and you’ll find location and band details listed on-line. If you don’t have access to a computer, a quick call to the office will get you the info you need.
While we reflect on our recent Sacramento Jazz Festival & Jubilee, and make plans for the the success of the 2012 edition, let’s all remember that there’s several things that happen in between. STJS Trad. Jazz Camp starts next month. Jazz Sunday offers great music every month. A new version of TNT convenes early in the school year. Then there’s the Crab Feed, the Trad. Jazz Youth Band Festival, ongoing fundraising... The list goes on and on. Each takes strong commitment and support. Call the office today (916.372.5277), and let us know how you can help make the organization stronger. Thank you!
STJS Exec. Director Greg Willett
from the June 2011 "And All That Jazz"
Here it is, just a few short weeks away from the 38th annual Sacramento Jazz Festival & Jubilee. I’ve been blessed by the opportunity to work with so many fantastically dedicated and talented folks this year. They deserve the credit for what will surely be a memorable event. All that’s left are the details. As you can well imagine, there’s plenty of those!
I specifically want to thank my amazing staff here in the office. I’ve mentioned the volunteers that work in the office in past columns. This month, I want to highlight the dedication and endless hard work of our business manager, Vivian Abraham, and our bookkeeper, Jennifer Colindres. Simply stated, there would be no Festival & Jubilee without their contributions. I could write an entire column about each of their contributions and not cover most of what they do. Suffice it to say, in large part, it’s because of Vivian and Jennifer we’re having this annual party! When you see them, be sure to let them know you appreciate their hard work.
It’s been an exciting run for me as Executive Director. As you know, there’s more to this position than just the Festival & Jubilee. As an example, I’m right in the middle of booking some groups for our annual “Jazz in the Park” free-concert series. We’d love to see some of you there. Look for a complete schedule in next month’s newsletter, or better still, look on-line at www.sacjazz.org where we’ll post as soon as we can. Speaking of the websites and newsletter/e-news, I’m sure you’ll agree that they look great. Special thanks to Nancy Giffin for all of the work in making sure everything we need is there!
I’d be remiss if I didn’t thank the businesses in the community that help support the Jazz Festival & Jubilee. You can look for yourself at www.sacjazz.com which businesses are contributing to the success of the event. Just in case you don’t have access to the website: special thanks to Set It Aside recycling, the Golden 1 Credit Union (our major sponsor), ACE Hardware, Skip’s Music, Del Webb Homes, the Music Exchange, the CA Lottery, the CA Railroad Museum (a part of CA State Parks), Drexel University, and of course, Coors (DBI Beverage). Among others, these are the businesses that truly deserve our thanks and appreciation.
I have a request, and I believe this is the second time I’m making it. I’m still looking for volunteers to help out with a fundraising opportunity where STJS has joined forces with Set It Aside recycling. If you can donate a few hours of time, once or twice a month (typically on weekend afternoons), please call the office at 916.372.5277 and let me know. Thanks to the folks who have already volunteered their valuable time. I’m looking forward to seeing some new faces. Remember, a few hours of your time can really impact the financial well-being of the organization. Thanks in advance. I look forward to your call when I’ll explain how simple and easy your responsibility will be. Let’s all have a great time at the Sacramento Jazz Festival & Jubilee!
STJS Exec. Director Greg Willett
from the May 2011 "And All That Jazz"
One month away! Can you believe how quickly Memorial Day Weekend is approaching? Everyone at the STJS Office—staff members and volunteers alike—are excited about our upcoming 38th annual Sacramento Jazz Festival & Jubilee. This year looks to be another great festival with music that appeals to one and all. Of course, we’re featuring some of the best traditional jazz artists on the planet. In addition, you’ll see and hear some of your favorite local talents, not only from the jazz world, but from the related worlds of zydeco, blues, western swing, straight-ahead jazz, even a bit of rock & roll. Our event surely offers something for everyone. I trust all members have their tickets in hand. I look forward to seeing everyone there.
Please join me in thanking some of the key sponsors for the 2011 Sacramento Jazz Festival & Jubilee. I mentioned in an earlier column some of the important returning Sponsors. Let me remind you that we need to support our Sponsors so that they can continue to offer their support for the Festival & Jubilee. We’re proud to have Golden 1 Credit Union back as the Major Sponsor. This year, we have some new businesses that have stepped-up to help us, despite a challenging economy. Thanks to Alaska Airlines, Set It Aside, Drexel University, Coors, the California State Railroad Museum, Ace Hardware, and (for donating the use of three spectacular Yamaha Grand Pianos) the Music Exchange. Special thanks also go to our newest Sponsor: Del Webb and Pulte Homes. If you see someone with a “Sponsor” badge at this year’s Jazz Festival & Jubilee, be sure to give them a quick “thank you.”
As you can imagine, almost all our focus is on the upcoming Festival & Jubilee, but let’s not lose focus on another important mission of the Sacramento Traditional Jazz Society: to promote jazz music. With that in mind, why not introduce some new people to the Jazz Society? Invite them along for some great music at Jazz Sunday. Or ask them to pack their lawn chairs and picnics to come out and hear a variety of bands sponsored by STJS at our summer “Jazz in the Park” concert series (co-sponsored by the City of Sacramento). There are lots of young people in our community who haven’t yet been exposed to jazz. Let’s make it a point to introduce those folks to something special. Start with Miss Margie & the Hot Five on May 15 at Cabrillo Park (1825 67th Ave., Sac.) from 6–8pm.
Remember that your membership is important. If it’s out of date, or you want to introduce some new folks to membership, please call the office and ask for Membership Chairs Dave and Kathy Becker (seen regularly at the monthly Raffle Table). Membership is both an honor and a privilege. Not only can it be fun, it ultimately helps build a better, stronger community.
SUDDEN SAD NEWS AT PRESS TIME:
By now, you’ve heard the news of the passing of former Executive Director Gene Berthelsen. Gene’s gentle spirit and kindhearted approach to life should serve as a lesson for us all. No one will forget his passion and skill as a musician, nor his ability to make us all smile. We remember, fondly, the sweet sounds coming from his horn, and the jokes he would tell. It’s never easy to say “goodbye.” We do so today with tears in our eyes, and joy in our hearts for having known such a fine person. Thank you, Gene! You will remain an inspiration to everyone. [See special tribute in the next “AATJ” issue.]
Read Gene's Messages from 2008–2009
STJS Exec. Director Greg Willett
from the April 2011 "And All That Jazz"
As you all know, the 38th annual Sacramento Jazz Festival & Jubilee is but a few short months away. We have a few less folks in the office this year, and everyone is quite busy making sure this year’s event will be a success. Bands are contracted. Sites are reserved. Sponsors are on board. Tickets are selling. Although it’s oftentimes a bit crazed around here, the excitement of bringing together a world class event keeps us all motivated and excited.
Speaking of excitement, be sure to get your Jazz Festival & Jubilee tickets as soon as you can. Remember that the STJS Members’ Discount ends April 10th, 2011 (Jazz Sunday). It’s your last chance to take advantage of the Members’ Discount of $95. While you’re at it, buy a few for your family and friends to join you. You’ll give a memorable gift and create some wonderful memories together. Note for all you collectors: We’re bringing back the large metal buttons for All-Events badges! This year’s button will be bright and colorful.
I mentioned Sponsors a bit earlier. I’d like to recognize some of the important Festival and Jubilee Sponsors and request that if you’re in need of a service any of them provide, please help support the efforts of STJS by supporting them. Golden 1, as in years past, is back as our Major Sponsor. Drexel University is back as sponsor of the second annual Drexel University Jazz Master Class Series. Look for four exciting lectures scheduled during the Festival & Jubilee in this exciting series: Frederick Hodges will lead an engaging lecture and presentation of the art of piano accompaniment to silent films (to be held at the California State Railroad Museum theater); Steve Homan will speak about the history of Jazz Guitar; Mick Martin will talk about the relationship of Jazz and Blues music; and Mike McMullen will comment on the resurgence of the clarinet in jazz today. All lectures, other than Frederick’s presentation at the Railroad Museum, will take place on the Drexel campus next to the Tower Bridge in Old Sac. Look to the website or event program for details.
Special thanks to the Music Exchange for their generous donation of three grand pianos during the event. Also, Ace Hardware is back for their second year as a sponsor. Of course, we’re so appreciative of the good folks at Set It Aside Recycling, Alaska Airlines, the CA Lottery, DBI Beverage and the CA State Railroad Museum. Be good to all of them—they’re so important to the success of the Jazz Festival & Jubilee.
We’ve all heard the phrase, “It takes a village.” It’s so true in putting together an event such as our Jazz Festival & Jubi-lee. It takes a village of committed, dedicated volunteers like yourselves to make this event a success. Thanks to one and all. We’ll see you Memorial Day Weekend!
STJS Exec. Director Greg Willett
from the March 2011 "And All That Jazz"
This past weekend, I had the honor of attending the 6th annual Traditional Jazz Youth Band Festival. This is what it’s all about, folks: amazing music played by the jazz musicians of tomorrow—and they hold their own even as youth musicians! Special thanks to Festival Director Steve Roach, and Festival Coordinator Yvonne Au for making this event truly special. STJS strives to educate the community about traditional jazz, and nowhere is this more apparent than at the Youth Band Festival. We heard some truly special musicians, but also enjoyed the feedback and evaluations by the clinicians (locally and nationally recognized jazz stars). If you missed it, plan on getting an early ticket for 2012. Also, special thanks to the tireless volunteers that helped make the event a success.
How about that Crab Feed? Once again, Paula Vance (with huge help from Kathy Becker and a team of committed volunteers) put together a wonderful event that ultimately benefits the causes of STJS. It’s always wonderful to get together to eat a big meal, enjoy a drink or two, and of course, listen to great music. The Red Skunk Jipzee Swing Band rocked the house and had folks tapping their toes or dancing the night away. Be sure to catch one of their sets at the Sacramento Jazz Festival & Jubilee.
Speaking of the Sac. Jazz Festival & Jubilee, plans are coming along. Look for the second year of partnering with the Northern California Ace Dealers (your local ACE Hardware Store). We’re working with the folks from Alaska Airlines, too. Check out Alaska Airline’s super cheap rates from Sacramento to Hawaii—but not before you get your Festival & Jubilee tickets!
Be sure to patronize the businesses that help the Sacramento Jazz Festival & Jubilee carry on: (to name a few) The Golden 1 Credit Union, the good folks from DBI (Coors and Coors Light), the CA State Railroad Museum (a part of CA State Parks), Set It Aside recycling, and the Sacramento Metropolitan Arts Commission (S.M.A.C.) I’ll keep you posted about other new Sponsor Partners. You can always catch the latest Festival and Jubilee news at www.sacjazz.com
While you’re at it, check out www.sacjazz.org and sign-up for the SacJazz-E-News (if you haven’t already). The E-News offers timely news with full-color images, and active links to relevant websites and information. If you signed up but haven’t received it, there may be a problem with your e-mail address; please write and let us know at <editor@sacjazz.org> Thanks to Nancy Giffin for volunteering to put together a great monthly e-blast (in addition to all the other things she does)!
Be sure to check out Jazz Sunday in March and April. With world renowned guests like Allan Vaché and Dan Barrett, great music and good times are, once again, guaranteed!
Last month, I acknowledged some key volunteers that donate their time and efforts in the STJS Office. I neglected to mention Linda LaFranchi! Thanks, Linda. Your help at the office and at the Festival & Jubilee are so very important...and appreciated!
I love and appreciate the spirit of volunteerism and passionate support for jazz music that I get to see everyday. Thanks to all of you who help keep this music alive, and for helping to bring smiles to so many people!
STJS Exec. Director Greg Willett
from the February 2011 "And All That Jazz"
Happy New Year!
Plans for the 2011 Sacramento Jazz Festival & Jubilee are well underway. You’ll see several of your favorite bands come Memorial Day Weekend, and of course, you’ll see a few surprises, too. Get your tickets early. Be ready to have a great time!
Thanks to the good folks at Golden 1 Credit Union for once again stepping-up and becoming the Sacramento Jazz Festival & Jubilee’s Major Sponsor. Frankly, the event would not be possible if not for the support we get from our Sponsors. Please patronize the businesses that help support the efforts of STJS.
We’ll be partnering with the NorCal ACE Group, again, this year. Need to visit a hardware store? Make it an ACE Dealer Store.
Remember that it’s almost tax season, and once again, we’ve partnered with the good folks at H&R Block. If you need tax help this season, see the professionals at H&R Block. But first, call the office for your referral form (download Referral Form); STJS gets a $25 cash donation from H&R for each new client we refer. Tax time isn’t everyone’s favorite time of year, but our relationship with H&R Block can make it a little less painful.
We have new face in the office these days. Jim Caselli, a local marketing expert (who happens to be a fine drummer, as well) has stepped in to help in the STJS marketing efforts. Jim’s only able to come in once a week, and as you can imagine, his day’s quite full with helping to generate a buzz about the upcoming Festival & Jubilee, and other important STJS efforts like Jazz Sunday or our annual Crab Feed. Say hello if you see Jim in the office.
I’d like to send out a special thanks to all the wonderful folks that help out around the STJS Office. We have a dedicated team of volunteers that work at the front desk, and others that tirelessly commit their time and energy to making STJS a great place to work. Thanks to Kathy Grimes, Joanne Gannon, Nancy Williams and Kathy Becker. Also, big thanks to Bruce MacNeill, who does just about everything at the office, and always with a smile. We wouldn’t be here without all of your efforts. And on that note about great volunteerism, if you have the time and would like to help make a difference, please call the office and let us know when and how you’d like to help. With the Festival & Jubilee just around the corner, there’s always lots to do!
Please join me in thanking our Artistic Director, John Cocuzzi, for a job well done. John has chosen to resign his duties as Artistic Director as of December 31st, 2010. His music schedule has made it challenging to meet the demands of the position. John’s talent and help were largely instrumental to the success of the 2010 Sacramento Jazz Festival and Jubilee. He’s also helped to shape the musical line-up for 2011. We are appreciative, wish him well in his career, and look forward to the next time we see him on stage. Thanks again, John.
Here’s to a great 2011!
STJS Exec. Director Greg Willett
from the Dec.'10/Jan.'11 "And All That Jazz"
Hello all. I’d like to take this time to address a few important issues: (1) the need for volunteerism, and (2) some of the reasons we make the challenging decisions we do. I’ll do my best to quickly and clearly address both.
As you all know, a non-profit organization like the Sacramento Traditional Jazz Society runs only with the help of an outstanding volunteer base. There are very few staff members, and there’s always more work than the staff can handle by itself. Thank goodness for the wonderful volunteers that we do have! Come to the office and you’ll find a crew of front-desk volunteers, as well as general office workers who help out with chores and maintenance. We are truly grateful.
I’m looking for a volunteer or two that would like to help out with some guerilla marketing efforts. Our Marketing Director, Scott Kaufman, recently resigned his duties with STJS, although he still plans to help out with marketing and the Swing Dance Competition at the Jazz Festival & Jubilee. In Scott’s absence, we have a need (especially as we get closer to the 2011 Jazz Festival & Jubilee) to help out with duties such as handing out flyers (ads for Festival & Jubilee) at area events. If you are interested in helping out or have a particular talent for marketing and would like to volunteer, please call me personally at the office, (916) 372-5277, ext 11.
Many folks have expressed their thoughts about the music we bring to the Sacramento Jazz Festival & Jubilee. It seems everyone has a special band or two that they want to see at the next year’s event. It certainly would be great if we could make sure that every band gets in every year. Unfortunately, it’s just not that easy. We make challenging decisions each year, based on a variety of factors (what kind of music, how much the band costs, where they are from, who will like the band, how popular they are, etc.). I’ve learned an important lesson in my time here at STJS: no matter what bands are selected, someone is going to wish we had brought another group. I understand that way of thinking. I have my favorite bands, too. But please remember that the Sacramento Jazz Festival & Jubilee is, first and foremost, a fundraiser for STJS. Consequently, we base our decisions on what makes the most sense to insure a successful fundraiser.
IMPORTANT NOTE: In the past, our Festival was fortunate to have United Airlines as a sponsor that covered all our airfare costs. When they could no longer sponsor us, we again were fortunate to have Southwest covering at least a portion of our airfare costs. Unfortunately, for the past two years, we have had NO airline sponsors! This has monumentally affected our budget, making it impossible to bring as many bands as we’d like to (esp. those from across the country or “across the pond”).
For several years, we were consistently losing a share of Festival & Jubilee audiences. Similarly, other jazz festivals throughout the country have been forced to close due to declining audiences and shrinking revenues. We want to make sure that our festival doesn’t have to face the same demise. Of course, we will always feature traditional jazz, but we need to attract new audiences to insure success for years to come. Sometimes, that means making tough and complex decisions.
YOU can help insure our success: Become a band “Booster” so you can have input on what bands are invited. Donate directly to STJS, or simply drop us a note with your thoughts about what you want to see. I assure you, we read and listen to all suggestions, and do our best to put together a Jazz Festival & Jubilee that is both fun...and profitable.
Please have a joyous and safe Holiday Season.
STJS Exec. Director Greg Willett
1st message – November 2010 "And All That Jazz"
As your new Executive Director, my first order of business is to say thanks for the opportunity to work with all of you. I just got back from Jazz Sunday and was thrilled to see so many passionate jazz fans. I met several fine folks and look forward to meeting many more over the coming months. I’m truly excited by a number of things STJS has going on. I’m fully aware that there’s lots to be done, and I’m excited by the challenges in front of me. I maintain a great deal of respect and appreciation for everyone’s efforts over the past several years. I’m looking forward to doing what I can to build upon the successes of past years. Please know that I always maintain an open door policy; your insights, history, and experiences can only help me in my efforts. Thanks in advance for any thoughts you might contribute.
As your Development Director for the past year, I’ve met literally hundreds of people within the organization. I’ve been impressed by their commitment to the organization and for their passion in preserving jazz music. I look to build on those passions. I hope to introduce new people to STJS, and with the help of Membership Directors Dave and Kathy Becker, to increase the number of active members.
Special thanks to our outgoing Executive Director, Jill Harper. What can I say about Jill? She lives and breathes STJS. Her hard work and vision are clearly apparent in the excellent work she has done as Executive Director, and I’m thrilled that she has offered to stay on as a consultant to the jazz office.
Special thanks are in order for our new Board President, too. Tom Duff and I talked about updating the STJS office. I’m excited to tell you that we applied a fresh coat of paint to the main rooms of the office on Saturday, October 9th. Tom brought in some great volunteers, and I was able to get the good folks at Sherwin-Williams to donate the paint and supplies. Thanks to Ron Swehla, too, for his help in acquiring some furniture from the good folks at Kaiser Hospital. New paint, new furniture—wow—I’m looking forward to having our members, clients, vendors, and staff enjoy the new changes. Thanks to everyone involved for helping to make this project a success.
As I look to the future, I wonder what’s in store. We’re facing a challenging economy. We’re all struggling to keep up with the never-ending changes in technology. All of us know family or friends that are looking for work, or otherwise having troubles meeting their financial obligations. To some it may seem bleak; to me, it’s all an opportunity—an opportunity to learn, to grow, to live, and to laugh. At the end of the day, it’s about the music that we all love. Music has the power to change lives. Let’s celebrate jazz music. Let’s do our part to preserve the sounds and introduce the music to folks that aren’t familiar with jazz. Let’s change some lives for the better!
STJS Executive Director
Jill Harper
STJS Exec. Director Jill Harper
Farewell – October 2010 "And All That Jazz"
I can’t believe how fast time flies! When I agreed to return as Exec. Dir. after Gene Berthelsen left last year, it was to be an interim appointment. As we approached the Jazz Festival & Jubilee, it didn’t seem to be a good time for a change in leadership. Now, over a year has passed, and it’s time for me to turn the reins over to someone else. I will be resigning the position of Executive Director effective October 1st.
The Board of Directors has made a wise choice, I believe, in selecting Greg Willett to fulfill the role as your new Executive Director. Greg is a musician who is completely dedicated to STJS, its education programs and festival. He has years of marketing and public relations experience in Sacramento, relates well to people, and has passion and enthusiasm for our mission: to preserve and promote traditional jazz. As many of you know, Greg was a volunteer with our festival’s Public Relations Committee for eight years before joining the staff at the Jazz Office. In addition, Greg has been a loyal Festival & Jubilee attendee since the age of eleven.
I will remain as an Administrative Consultant, overseeing the financial aspect of the organization and helping Greg understand the complexity of our numerous programs. I will also oversee the grants and their reporting requirements. I intend to remain actively involved with the Education Committee, as this is truly where my passion is—the education of young musicians in “our music.”
I can’t thank all of you enough for your support and encouragement; this is a job that requires it. If I started thanking each person individually, I would definitely go over my allotted word count; just know that you are all very much appreciated. I especially want to thank our office staff: Vivian Abraham, Jennifer Colindres, Scott Kaufman, John Cocuzzi, and Greg Willett, who really made an effort this year to be a cohesive team.
I would also like to recognize some folks who resigned this year: Felix Smith has resigned as Membership Chair. He has done a marvelous job with this committee and is assisting the new Chair, Dave Becker, with the transition. Bill Evans has devoted a great number of years to STJS, both as a festival volunteer and as the Facilities Coordinator for the Jazz Camps. His work in these areas is invaluable. We couldn’t have done so much without him. Linda Cousins managed our bar operation at the festival for a number of years and was able bring her organizational skills to her job in a way that allowed us to analyze this operation effectively.
One last thing: We could still use a volunteer with experience in database management (Access) here in the office, and we are definitely still looking for someone to sell advertising—both for the “AATJ” each month and for the festival program.
We are currently in the process of networking our computers, painting the office and generally bringing STJS into the 21st century. You will all be invited to come and see it when the work is done. Thanks again, see you at Jazz! 2
STJS Exec. Director Jill Harper
from the September 2010 "And All That Jazz"
As you can imagine, the office is hard at work in preparation for next year’s Jazz Festival & Jubilee. We’ve met with several of the 2010 event managers and are set to meet with several more, all in an effort to better understand the challenges that our managers face. We’ve learned a lot and now will be able to implement changes that will make the 2011 event better than ever. The Talent Selection Committee is also busy at work. I think you’ll be excited about some of the talent we’re planning to bring next year.
Remember that the more we know about you, the better we can “target” the music and attractions that you’ll want to see at the Sac. Jazz Festival and Jubilee in 2011. Please take the time to tell us about yourself by filling-out the online survey at <sacjazz.com/survey.php>. Tell your friends. The information you provide helps us do our job better.
Did you know STJS is “going green?” The Sacramento Traditional Jazz Society is teaming up with Set It Aside, a locally-run business that is in business to help save the environment...and to put some money back into your (or your favorite non-profit’s) pocket. You’re likely already recycling. Set It Aside’s program allows you to recycle, but in a way that truly benefits STJS.
Here’s how it works: You can register (on-line) directly with Set It Aside (at www.setitaside.com) or through the STJS office. Check your inbox for a confirmation from sacramentorecycling.org and add them to your Contacts so messages (especially your confirmation) won’t end up in your Junk Mail.
Once you register, and Set It Aside has enough people in your neighborhood who sign up (which so far has happened pretty quickly), Set It Aside will contact you and let you know your pick up dates. Since they don’t yet cover my area, Auburn, I will be bringing my recyclables to the office for pickup here. You could do the same if you wish. Set It Aside provides you with containers to put your recyclables in, and then picks them up from you on a bi-weekly basis. Afterwards, they provide you with a tally of what was picked up. Once you have accumulated over $15.00 in recyclables, Set It Aside mails you (or STJS) a check. You decide what portion of your check goes back to STJS (from none to all), and Set It Aside takes their share, which is fair since they do most of the work. It’s as simple as that. Even if you choose to have all the remaining money returned to you, STJS benefits from a referral fee. You can’t lose...and STJS can only win! As of this writing, Set It Aside’s program reimburses for recyclables such as aluminum cans and CRV bottles (plastic and glass).
In addition, Set It Aside will send you newsletters on additional items you can recycle, money saving tips, and other information that will help you and the environment. So as you can see: it’s simple; doesn’t require anything additional on your part after you register; and you save time, effort, and the environment while getting yourself and STJS some much needed cash in this tight economy. What are you waiting for? Register today at www.setitaside.com/, and start helping your environment...and STJS. Thanks for your support; keep on jazzin’.
Greg Willett, Dir. of Sponsorships
from the August 2010 "And All That Jazz"
First off, thanks to everyone who had a hand in making the 2010 Sacramento Jazz Festival & Jubilee a success. I took notice of everyone’s commitment and passion over the course of the event and truly appreciate each person for their time and individual efforts. If you don’t hear it often enough, let me say outright: thank you, thank you, thank you! We can’t present such a large-scale event without your support.
The staff in the STJS Office is making a concerted effort this year to meet with each of the managers from the Festival & Jubilee. We’re trying not to let too much time pass so that when we meet, thoughts are still fresh in everyone’s mind. And we want all thoughts: what worked best this year, what didn’t work, how can we improve for next year’s event? If you’d like to share your thoughts, and we haven’t yet had an opportunity to meet, please call the office @ (916) 372-5277 to schedule a mutually agreeable time. We’ve already learned some important ways that we can improve the event for next year, and look forward to learning more. Thanks again!
Corporate support in the form of sponsorship is an essential ingredient in making our festival a success. As you can imagine, the folks that make the decision as to whether or not to support our event want to know exactly who attends the Festival & Jubilee. In order to justify their support, especially in a stressful, economic environment, they want to know the specifics, e.g. “How old are these Festival goers?” “How much education have these folks had?” “Where do they live?”
We’ve been challenged in recent years to be able to paint an exact picture of our audience to potential sponsors. In order to accurately get the information, we’ve implemented a two-step plan: (1) we made a concerted effort to survey information at the 2010 Jazz Festival & Jubilee. Special thanks to Patricia and Brian Schmeltz for their tireless help in compiling the information. (2) We’re still in need of additional information from as many people as we can get! To that end, we’ve created an online survey accessible from a link on the website: sacjazz.com (“Newsroom” section); also at sacjazz.org in the right-hand column). We ask that you all take a few minutes to complete the requested information regarding the 2010 Festival & Jubilee. Your information will not be shared, and it can remain completely anonymous if you so choose. Thanks in advance for your help in this important endeavor.
STJS Exec. Director Jill Harper
from the July 2010 "And All That Jazz"
I have had many, many calls, notes, and e-mails about how great the festival was this year! Thank you for contacting us! Having been to each one since 1974, I can say this is right up there as one of the best festivals ever. I’m sure you all have your favorites; some of mine were Louis Ford, New Orleans Ale Stars, New Lowdown, Quebe Sisters Band, RedSkunk Jipzee Swing and way more—too many to even mention. It was truly a great lineup! We all owe a huge THANK YOU to the amazing volunteers who help us present this festival; it couldn’t be done without them.
Naturally, folks are still missing the international bands and Cal Expo. Most of you know that our contract with Cal Expo expired and they wanted a substantial increase with a clause that gave them a further increase any time we raised our prices. We just didn’t feel we could afford to continue there, especially if we could never recoup the expense by raising our prices.
As far as the international bands go: Since 9/11, there is considerable red tape in bringing talent from outside the United States, except for Canada. There are forms for Homeland Security (with a fee) and Immigration (with a fee), Visas (with a fee) much higher airfare (including charges for baggage and instruments), plus payment for the band, including housing. We estimate that an international band costs $20,000 or more depending on the size of the band and how long they stay in the Sacramento area. This is a substantial portion of our talent budget, especially since we no longer have an airline sponsor. So if a group of you want international bands, you can help make it happen by having a fundraiser.
We are busy in the office cleaning up and doing all the post-Jubilee work that needs to be done each year following the festival. We are paying vendors, invoicing bands for CD sales, and all the other ongoing tasks that keep us busy all year long. We are also busy getting ready for the camp benefit concert on August 28 at the Radisson Hotel, 7:00 p.m. with the Desert Cities Jazz Band featuring Debby Boone and Hal Linden. $40 for members, $45 non-members, and $50 at the door. TICKETS are now available at the Office and online at sacjazz.org. Debby Boone will be doing a tribute to her mother-in-law, Rosemary Clooney. The Desert Cities Jazz Band is a wonderful aggregation of top-flight musicians from Southern California. I’ve heard their CD and can’t wait for the concert to arrive.
We could use some additional volunteer help in the office on Mondays, Tuesdays, and Fridays. If you have good telephone skills, computer skills, etc. and are interested in a long-term volunteer position, call me at the office. We are also looking for someone to sell advertising for the AATJ. This person needs to develop relationships with other festivals and businesses that would benefit from an ad in AATJ. Again, call the office if you’re interested. With both these positions, you can fulfill your volunteer requirements before the festival and just enjoy the music!
Last, but not least, I want to send a big thank you to Jim Roberson, outgoing President, for leading us through some trying financial times. His expertise made the difference in our survival. Also, thank you to outgoing board members Cathy Blubaugh and Shelley Burns; they approached their job with dedication and responsibility.
STJS Exec. Director Jill Harper
from the June 2010 "And All That Jazz"
Wow, 37 years and counting. Who of us could have imagined back in late 1973, when we were planning that first festival, we would still be around. Of course, the festival hasn’t happened yet as I write this, but with all the great things planned for this year, I’m sure it was amazing! As we wrap up all the details from this year, we are already making plans for 2011.
I’m looking forward to Jazz Sunday—watching and listening to Bria Skonberg. Bria is a great player and vocalist, and a stunning example of what happens when we support young musicians. STJS Elections are also scheduled for this meeting, and it’s important that you learn about the various candidates and vote for those you feel most qualified to help run the society. (Election info is on page 6-7.) The Election Committee did an outstanding job this year in selecting a slate. Now it’s your turn; please vote. If you can’t attend Jazz Sunday, fill out an Absentee Ballot Request (pg. 15).
Next up are the STJS Trad. Jazz Camps. The youth camp runs from July 25-31 with a rousing concert at the Dante Club on the final day. Performers include not only the kids, but The Professors. Tickets are a mere $7 donation, and you not only will be helping support the camp, but your presence will let these young musicians know that traditional jazz has an appreciative audience. The adult camp runs from August 2-7, and it’s a barrel of fun. There are still some openings in all areas, so if you’ve always wanted to play jazz—or play jazz better—call the office for registration. For info, visit the online “camp site” at sacjazzcamp.org/
Next up in August is a baseball game: Sac. Jazz Night at the River Cats. It is Thursday evening, August 19 at 7pm, and tickets are just $15—also available at the office. STJS will get some great exposure with this; a band playing, our name on the electronic billboard and an opportunity to throw out the first pitch. They'll be hosting the Iowa Cubs.
Also in August, on Saturday the 28th, is the benefit concert for the Jazz Camps featuring the Desert Cities Jazz Band. The President’s column has also talked about this so I’ll just say I’ve heard the band and it’s amazing. Tickets are $40 for members, $45 for non-members, and $50 at the door. The concert will be at the Radisson Hotel Ballroom with loads of free parking. Here’s another great way to support the camps and hear some world-class music at the same time.
As you can see, although the festival is over, the party continues. Support as much as you can. It’s up to us to keep the music alive.
Greg Willett, Sponsorships Dir.
from the May 2010 "And All That Jazz"
The Sacramento Jazz Festival & Jubilee is almost here! Wow! The office is filled with excitement, activity, and yes, even a bit of stress. It’s all for the good, though, as this year’s event has some exciting changes in store.
Let me take a moment to thank some key businesses helping to make this year’s Festival & Jubilee a success. First, thanks to our longtime sponsor, The Golden 1 Credit Union. Local and national businesses in our market have had to make incredibly tough financial decisions in the past few years; our sponsors are no exception. We’re thrilled The Golden 1 is back as a sponsor for our Festival & Jubilee in 2010. You’ll see the familiar Golden 1 ATM on location, again, in Old Sacramento. If you see someone from The Golden 1, be sure to thank them. Better yet, stop by one of their convenient locations and open up an account.
Say hello to our newest sponsor, Drexel University. Their sponsorship adds a compelling new element: Drexel University’s Jazz Master Class, a lecture series about the significance of jazz music, dance, and related styles. Drexel University is located immediately adjacent to Old Sacramento, footsteps from several Festival stages. Check this year’s Festival & Jubilee program for exact times to catch the Jazz Master Class Series, held on location at the University. The Jazz Master Class Series will cover a wide variety of topics including ragtime, contemporary jazz, swing dancing, blues, and the culture and music of New Orleans. We’re proud that some of the most sought-after experts in their fields have offered to speak at the series.
The NorCal Ace Retailer Group, your friends at your local Ace Dealer, are helping the Jazz Festival & Jubilee in a big way: they’re selling tickets for us at their stores during the few weeks leading up to the Festival & Jubilee. When you’re in their stores, let them know we appreciate the support! Try your luck at the California Lottery trailer. Lottery folks are on location, again, in Old Sacramento. Thanks to the Lottery for their on-going support. Need a new car? Then check out another new sponsor: the Northern California Ford Dealers will be displaying a few of their newest vehicles directly in front of the Firehouse Lot.
Mark your calendars for the Thursday Night Kickoff Party featuring two bands you won’t be able to see at the Festival: The California Honeydrops from San Francisco start the show with their infectious brand of jazz, blues and swing, followed by Aftershock, a local band whose high-energy music is sure to keep the party going. Great food, drinks and music—a truly wonderful evening to launch this year’s Festival & Jubilee. Tickets are $20, available at the door, on-line, or by calling the office: 916.372.5277.
Thanks to you, too. Without the help and support of our faithful members, great volunteers and wonderful sponsors, there would be no Festival & Jubilee. Thanks to all!
STJS Exec. Director Jill Harper
from the April 2010 "And All That Jazz"
Wow, where do I start? March Jazz Sunday was amazing, from the performance by the Sacramento Youth Band’s Jazz Band to the vocalists, to Frederick Hodges, who does things on a piano that seem impossible to me! April should be as fine with another marvelous pianist, John Sheridan.
Our president mentions the Thursday Night Kickoff Party in his column (page 3), but please check out the full details at our website: www.sacjazz.com/. It should be a real blast!
The office is fairly humming these days with the program and schedule being finalized for the printer, and all the other myriad details that go into presenting the festival. John Cocuzzi and Vince Bartels have scheduled some interesting changes this year. Some of the more advanced Next Generation bands will be scheduled into regular venues, while some of the family and children-friendly groups will be scheduled on the Family Stage. They have also scheduled party bands for the last set of the night at Firehouse Lot and Freeway Gardens—all three nights of the festival—at a “single set” price.
Greg Willett continues to sell, sell, sell... and we have a few exciting new sponsors this year in addition to our longtime favorites. Drexel University, located at the end of Old Sacramento, is sponsoring a Jazz Master Class Series of lectures on various aspects of jazz, from Ragtime through New Orleans to contemporary. We have terrific presenters lined up, and it should be a huge draw.
Scott Kaufman continues to refine our marketing strategies, including a musical and swing dancing presence at Second Saturdays in March, April and May. We have an enticing club card advertising some of our offerings that should appeal to a younger audience. In our effort to be more frugal, our All-Events admission this year will be a lanyard and laminated badge, to which you can still attach your Booster ribbon!
Our Election Committee is working hard to come up with a talented slate of candidates for the Board of Directors. I think you’ll find some difficult choices as you decide who will get your vote. And please vote; it’s your club, and you have the power to choose board members who will continue to move the society forward in the 21st Century. Elections are at the June meeting. If you’ll be out of town, please request an absentee ballot. Also, make sure your membership is current so you can vote.
"Jazz in the Park" concerts are being scheduled both earlier and later than usual. The first one will be over when you receive this newsletter, but you can catch Catfish & the Crawdaddies at Robla Park on April 18. The schedule for the rest of the year is listed below and will be on the STJS website calendar. Thanks again to The Golden 1 and the City of Sacramento for co-sponsoring these concerts with us.
STJS Exec. Director Jill Harper
from the March 2010 "And All That Jazz"
I can’t believe how fast the time is flying toward our 37th Sacramento Jazz Festival & Jubilee. As you can imagine, there’s a flurry of activity in the office. Greg Willet is finalizing sponsor agreements and assisting with many other tasks relating to the money side of our organization. He will be overseeing the various donor programs such as Boosters, Friends of STJS, donations to the various youth education programs, and overseeing the group sales efforts for the festival. He’s so competent; we just can’t seem to stop giving him extra work to do!
John Cocuzzi has finalized the contracting process and is busy working with Vince Bartels on the scheduling. It’s a daunting task and one that requires a lot of concentration trying to fit the appropriate bands for each venue.
Scott Kaufman, our Marketing Director, is busy working on the program and all the other little details of our marketing and PR efforts. Watch for an STJS presence at Second Saturdays in March, April and May. If you haven’t already done so, please check out the festival Facebook page and festival webpage at www.sacjazz.com/
On another note, the Board of Directors attended a retreat on Saturday, February 6,. Drexel University is one of our sponsors for this year’s festival and kindly donated use of their facility for our retreat. One of the outcomes was the recognition that we need a Volunteer Coordinator to develop a pool of volunteers as resources, including folks to help get the word out—in a variety of ways and at a variety of places—about our festival and other programs. This position would take a few hours each week at the office, and require knowledge of the various jobs in our organization. If this sounds like a job you might be interested in, please give me a call at the office.
As I hear more about local schools cutting or eliminating music programs, it seems critical that we treasure and support our jazz education programs. Currently, we have auditions for Music Lesson Awards on March 6, weekly rehearsals for TNT, and applications for Jazz Camp coming in. Our youth performers at Jazz Sunday are getting better and better. If you love this music, please consider donating to our youth programs. I make a small monthly donation ($10) to both KVIE and Capital Public Radio on my credit card, and I don’t miss it at all—but they truly appreciate it.
Greg Willett, Sponsorships Dir.
from the Feb. 2010 "And All That Jazz"
Happy New Year to one and all.
2010’s going to be a great year!
A few notes from the STJS Office:
There’s a lot of excitement about several new things going on at the Jazz office. Most of the bands/musicians for the 2010 Festival & Jubilee have been decided upon. Big thanks to John Cocuzzi for his work in making the calls and getting the contracts out. In addition to some great returning acts, John’s got a few surprises in store, sure to make the 2010 an event to remember.
2009, as everyone well knows, was a challenging year. Non-profit groups throughout the country have faced serious financial decisions, and it doesn’t appear that 2010 will be any different. Although STJS hasn’t been immune to similar challenges, efforts are well under way to make sure we can weather any storm. Under Executive Director Jill Harper’s watchful eye, several new directives are in place at the Jazz office, all of which are designed to make sure the Society can continue in its important mission, and of course, that the Jazz Festival & Jubilee can flourish for years to come.
With the fantastic reputation, success and notoriety of the Jazz Festival & Jubilee, it’s sometimes easy to forget about one of the most basic goals of our great organization: to educate the community about the wonders of jazz music. Our organization does so much more than put on a four-day festival once a year. While it’s true that we do produce a world-class jazz festival, it’s important to pause and consider the other wonderful things the jazz society does for the community. We help to preserve one of our country’s truly great gifts to the world: improvised jazz music. And we do so 365 days a year. Consider the fact that several “youth” that have gone through the Jazz Society’s educational programs are now professional musicians or music educators. Take pride in knowing that your contributions have helped preserve and grow the music we all love, and that through our combined efforts, our community will continue to enjoy the beauty of the music we call jazz.
In an effort to further promote our beloved musical form, we’re reaching out to young audiences in new and unique ways. I’ll use a great example: the Internet. Most of us use the Internet for the obvious capability of research. But as we’re all learning, it’s also an amazing tool for mass communication, and in particular, social networking. I’ll use the Sacramento Jazz Festival & Jubilee’s Facebook page as an example: in just a few short months, we have almost 900 fans of the event on Facebook. As those “fans” continue to use Facebook, more and more of their friends will be exposed to the event. The Internet is a global phenomenon, one that allows us to communicate instantly to the rest of the world; it’s great to see that the Jazz Festival & Jubilee is taking advantage of the opportunity afforded by the new technologies.
Despite our challenges, I’m confident that 2010 can be an amazing year for STJS and the Jazz Fest. & Jubilee. Our passionate staff, membership, committee members, and Board will be working harder than ever to make sure jazz music lives on! Thanks for all your support.
Here’s to success...for all of us...in 2010! — Greg Willett
John Cocuzzi, Artistic Dir.
from the Dec. 2009/Jan. 2010 "And All That Jazz"
As I start to write this piece, I am traveling in Germany, fortunate enough to be included in a “100 Years of Benny Goodman” show during the month of October. Our BG Centennial Tribute Band is performing classic jazz and swing to sell-out venues. Oh, it’s not because of me; the music speaks for itself. Classic jazz and swing have all the elements that connect with people of all languages: melody, harmony, a beat you can tap your feet to, a memory of seeing Benny Goodman, Louis Armstrong, Lionel Hampton or Red Norvo for the first time (and later in to the 1970s: Abe Most, Johnny Varro, Peanuts Hucko, “Wild Bill” Davison, Bob Haggart, Yank Lawson, and Butch Miles just to name a few), all of whom toured Europe.
Music is global, and classic jazz, traditional and swing are being performed all over the world to large audiences. People I have never met are reading in the program that I am based in Sacramento, so they ask if I have ever played for the festival in Sacramento. Yes, it’s true, our great city of Sacramento is known throughout the world for the great festival we present.
As your board Vice President, and now Artistic Director for the Sac. Jazz Festival and Jubilee, I am very excited to have the privilege, the learning experience, and the opportunity to work with STJS members, staff and volunteers. I have asked questions, participated in meetings, taken notes, received e-mails and phone calls, been asked advice, asked questions, been briefed, taken notes again, made new files, learned how to use the voicemail in the office... I am getting to know many of you, and I look forward to meeting more of you.
I chaired my first board meeting while our president was on vacation, attended an STJS Foundation meeting, and am now working with our entire office staff to make a better jazz society. There is a lot of work to do, issues to sort out, contracts to be signed, schedules to be created, reports due and people to meet... all very exciting. I have a lot of respect for Jill Harper, our Executive Director, and for our entire office staff that is working together to get to our ultimate goal of a better-run jazz society that our members and the community can participate in and enjoy. I’d also like to thank Gene Berthelsen, the staff, and the volunteers for all the hard work and time they put into running the jazz society and the festival before I got here. I’ll be the first guy in line to tell everyone, “It’s a lot harder than it looks.”
My very first Jubilee as a performer was in 1989 with a band called Hot Jazz from Washington, DC. At the time, the 1989 Jubilee was the greatest festival I had ever performed in. I’ll never forget it! The music, the people, the trains, the river, the excitement, the energy, the experience—that’s JAZZ!
Keep on Swingin’! — John Cocuzzi.
Scott Kaufman, Mktg. Dir.
from the November 2009 "And All That Jazz"
I'ts only the fall and I’m already excited. The weather is gorgeous and there are exciting things happening at the Jazz Society Office. Jill has already told you about some of the staff changes in the office, and this month she turns the column over to me to tell you about the new and exciting marketing plans that are in the works.
I should stop here and take a moment to thank two people: Gene Berthelsen and Wayne Hokom deserve more kudos that I can possible give in a column, for their tireless work marketing the Jubilee over the years. Without their dedication, we certainly wouldn’t have a Jubilee anymore. When you see Gene and Wayne, give them a handshake, a hug, or buy them a drink to thank them.
This year, Seraphein Beyn will take the reins of the Jubilee’s creative work. They are one of the area’s biggest advertising agencies, and hold the accounts to firms such as Thunder Valley, Pulte Homes, the River Cats, and Ace Hardware. They’re hard at work designing the look and feel for the Jubilee this year, and by the time you read this, you might have gotten your brochure already.
Speaking of the brochure...In past years we’ve used the image you see on the brochure as the image you see on all billboards and other marketing pieces. This year, we’ll be doing something different by introducing multiple images to target different groups. These images will be tied together with a logo that we in the office have affectionately called “the trumpet logo.” This will allow us to not only market the Baby Boomer Generation but also the Generations X & Y in an efficient and effective manner. The way you market to each of the generations is very different, and we’ll embrace those differences.
Also different will be a greater emphasis on television and radio commercials, as well as social media, like Facebook and Twitter. The Jubilee is an event that requires people to see and hear the incredible music we showcase; static imagery just won’t convey how truly awesome our event is.
It’s going to be an incredibly exciting year for our beloved organization, and I know I speak for the entire office when I invite you to take part in the fun. Soon we’ll be launching a new sales contest and encouraging you to join. The person who sells the most tickets (dollar value, not quantity) will win a free, four-night stay at a hotel during the Jubilee! We’re working on other prizes, so stay tuned for this exciting contest!
STJS Executive Director Jill Harper
from the October 2009 "And All That Jazz"
The September Jazz Sunday welcomed back former Sacramento area musicians, Jan Sutherland and Jerry McKenzie. It was great to catch up, and I could only wish more of their old friends could have been there. We reminisced about our first meeting, Jan and I, when she first traveled to the Jubilee with the Merseysippi Jazz Band from England in 1979. The Riverbank Blues Band was playing host band at the Old Eagle Theater in Old Sacramento on the Thursday night before the festival, and all her band came in to sit in with us. I don’t know who was the more nervous — their players or ours! Anyway, we had a great time getting acquainted, and soon enough everyone relaxed and proved once again that jazz is a universal language.
Our President, Jim Roberson, has done a masterful job of letting you know about all the changes taking place at STJS. There is a whole new energy and excitement around what we’re doing and where we’re going. The new staff and consultants he mentioned in his column last month, together with Jennifer Colindres, our new Administrative Assistant & Bookkeeper, have a youthful exuberance that is catching. In addition, Vivian’s request for help in the office has brought us a couple of talented volunteers. I guess we just need to remember to ask for help when we need it.
I want to thank Jennifer, and board members Ron Swehla and Scott Kaufman, for all the work they have done — and are doing — to clean up, clean out, and re-arrange the office. They are hoping to paint soon and give the overall office a more professional look. Scott has also managed to get us all on wireless so we can eliminate the miles of wires everywhere.
I have been spending the last month getting re-acquainted with the duties and responsibilities of the Executive Director’s office. Gene kindly left me a huge contact list so I could find out how to contact just about anyone you can think of. I have been working with Bill Evans on venues for next year’s festival, contacting owners, and working with Marketing, Sponsorships, and our Artistic Director to finalize directions and contracts, etc. Those of you who have observed me pulling out my hair — and I don’t have much to spare — know I’ve been working on the Sacramento Metropolitan Arts Council mid-cycle report. It’s finally done and has been submitted. Hopefully, we will get some funding from them again in 2010.
I plan to share future columns in this space with Marketing (Scott Kaufman), Sponsorships (Greg Willet), Talent Selection (John Cocuzzi), giving general updates of interest from the office to members and volunteers. If you happen to be out this way, stop by the office, say hello, and share your ideas with us. I think you’ll be pleasantly surprised and just as excited as we are.
Gene Berthelsen's messages
from the March 2008 to June 2009
"And All That
Jazz"
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